Bunzl Retail & Industry launches its new brand concept

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Bunzl Retail & Industry launches its new brand concept

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Bunzl Retail & Industry launches its new brand concept.

Bunzl Retail & Industry officially launched its new brand concept internally last weekend. On Saturday September 18, a festive unveiling of the new core values took place around the business premises of the Dutch company: brand story, pay-off and visual house style. It is the start of future-oriented employership and responds to the changing market.

Wilbert van Wachtendonk, director: "The market demands more. Specialism, experience and a story. It is no longer just about the range, but also about the people behind the company. We want to show the face behind Bunzl Retail & Industry and give meaning to our brand. Who are we and what do we stand for and stand for? That is why we have launched a new brand concept, with new, dynamic core values that stimulate us every day to make a difference. Together at Bunzl we can make a difference for the society, our suppliers, our customers and for ourselves. We don't wait for the future, we create it ourselves."

At Bunzl Retail & Industry, 2021 will be dominated by the internal launch and internal roll-out of the brand concept. Step by step, the brand concept will also become visible externally. The official external rollout will take place in 2022. The new website will go live this fall and developments will be shared regularly.

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